About Tru8

Hi — I'm Sam, the founder of Tru8.

I've never followed a straight line. Before building software, I spent years learning and working across a wide mix of fields — from film, video, and radio, to psychology, marketing, business, law, sales, and construction. Some of that education was formal, some of it was hands-on, and a lot of it came from simply being curious and wanting to understand how things work.

For the longest part of my working life, I ran a construction business. It was practical, demanding, and very real — the kind of work where problems need solving quickly and clearly, and where there's no room for unnecessary complexity. That experience shaped how I think more than anything else: build things that work, explain things plainly, and don't overcomplicate what should be simple.

Over time, I became increasingly interested in technology — not as a buzzword, but as a tool. I retrained, learned to code, and started building systems that could take complex problems and make them easier for people to deal with.

Tru8 grew out of that mindset. I kept noticing how difficult it had become to trust what we read online, and how exhausting it can be to try and work out what's actually true. Most people don't want to argue online or dig through endless sources — they just want clarity.

So I built Tru8 myself, step by step. Not to prove a point, and not to chase trends — but to create something calm, useful, and grounded. A tool that helps people feel a little more confident in the information they're faced with.

If Tru8 helps someone pause, understand, and make a better-informed decision — even just once — then it's doing what I hoped it would.

Thanks for taking the time to read this, and for being here.